Circuit City’s own website says the list price of that DVD player is $299 — but that doesn’t really matter, because the Circuit City your fiance was visiting isn’t being run by Circuit City anymore. The inventory is being liquidated by a company that paid a lump sum for the whole thing — and is trying to maximize its profits by squeezing out every penny. Often, this means raising prices before applying discounts. Most so-called “liquidation discounts” aren’t that great. Before you go, make sure you’ve done your homework