An even more interesting thing has started to happen: unofficial, but sanctioned television show leaks on BitTorrent. Broadcasters aren’t posting their shows directly on PirateBay yet, but they are talking informally and giving copies of shows to a friend of a friend who is unaffiliated with the company to make a torrent. Why? Well, it’s partially an experiment, but the hope is that distribution of content this way will lead to new viewers that wouldn’t have been reached through traditional marketing means. Early signs indicate that these experiments are working.
